E-Mail Marketing Tips Straight From The Pros

Try getting inspiration from your competitors or other people in your niche. Try signing up for their email campaigns to see what is working for them. This can give you a better idea of what you're up against and why something may or may not be working for your own campaign.

Try to keep your email subject lines short. Try keeping them around 60 characters or so. Depending on the nature of your business, you may be able to get away with a longer one as long as you put your most important information first. That said, it's better for the average consumer to keep it short, sweet, and to the point.

Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like "$$$."

It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.

Make sure you are working off of a EMProTools Review clean list. This keeps the time you spend directed towards targeted customers. Targeting the wrong customers will not help you, and a clean list can get you to more of the right customers much faster. Clean up your list, and get to the right customers!